Principal Product Designer focused on craft, story, and strategy. Nearly a decade in consumer and enterprise apps, from e-commerce to social.
Cool!
Featured Work
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Featured Work 〰️
Walmart Creator
Walmart • Responsive Web • 2023 — 2024
+13%
increase in satisfaction
$153M
generated in first year
The world’s largest retailer is investing in social shopping to stay competitive as the Creator economy reshapes e-commerce.
As Founding Principal Product Designer, I transformed a barebones white-label platform for making Storefronts and affiliate links into a scalable, high-quality in-house experience—driving a 13% user satisfaction increase, far exceeding revenue goals, and securing a Forbes partnership on the creator economy’s future.
I led a team of designers to define the vision, craft the strategy, and sell it to leadership—navigating complex stakeholder demands in an ambiguous problem space to build a seamless, scalable solution.
Key features: Storefronts, Affiliate Linking, Products page, Analytics, and Help Center.
Way Cool!
Shoppable Posts
Walmart • Responsive Web, iOS, Android • 2024
“Super intuitive!”
-Beta user
$78.2K
in first month
As Principal Product Designer, I led strategy and design for this 0-1 feature, enabling Walmart Creators to publish custom shoppable posts across Walmart’s site and app.
With this feature, Creators can generate content directly within their Walmart Storefronts, tagging their favorite products to drive engagement and earn commissions.
I designed both the Creator experience for crafting posts and the consumer-facing view on Walmart.com—ensuring a seamless, visually compelling experience that connects content to commerce.
Wow!
Inventory App
Ruggable • Web App, Tablet • 2019
+10x
rate of fulfillment
As the sole designer on a fast-moving startup team, I led research and design to streamline inventory management for manufacturing warehouses.
This web app replaced inefficient manual spreadsheets, optimizing operations just in time for Ruggable’s rapid growth and Black Friday sales.
I established the design system, look, and feel, ensuring scalability and consistency as the company expanded.
Awesome!
Top Contributor Badge
Meta (Facebook Communities) • iOS, & Android, Web • 2022
+0.604%
engagement (projected)
✅ Global rollout
Recommended
Early research on Facebook’s ‘Top Contributor’ badge revealed low awareness and user confusion.
An audit showed the only member-facing communication—at the top of Group Pages—had a CTR of just 0.27%.
I proposed a strategic messaging flow and notifications, which boosted engagement in experiments and successfully drove users to the “Contribution Home.”
Results confirmed its impact, leading to a recommendation for global rollout.
But wait, there’s more!
I have more in-depth case studies in my arsenal - DM for info 😎
About Me
Formally educated in photography and fine arts, I have worked in UX Design for almost a decade. My favorite hobby is picking up new hobbies, but I also love making music, cooking, and baking. I adore my cats, Bluetooth and WiFi, and aspire to be a master gardener one day.