As Principal Product Designer, I led strategy and design for this 0-1 feature, enabling Walmart Creators to publish custom shoppable posts across Walmart’s site and app.

With this feature, Creators can generate content directly within their Walmart Storefronts, tagging their favorite products to drive engagement and earn commissions.

I designed both the Creator experience for crafting posts and the consumer-facing view on Walmart.com—ensuring a seamless, visually compelling experience that connects content to commerce.

I share more details about my process below: